B2B/B2C (& More!) Copywriting Samples
N-O Blood Boost Cover Art mailing August
Profile of my target customer: Jerry, age 47, Manager of a mid-sized hotel restaurant. Jerry is white, middle-class, and has a bachelor’s degree in the travel and tourism industry. The hotel is in the downtown district of a mid-sized city and has 400 rooms. The restaurant serves mainly businesspeople – breakfast, lunch, and dinner for its hotel and surrounding neighborhood patrons. The restaurant has an experienced chef and kitchen staff. This restaurant averages 200 breakfasts each day.
Subject Line: Using a Recommendation: To Hotel Restaurant Manager, Jerry:
“We Know You Care About Your Restaurant and Making Happy Customers!”
I know you’re very busy, and this will only take a minute…
Have you noticed how much bread is ending up in the trash can next to your toaster?
My name is Jane, the VP of marketing at Advantage Kitchenware Products.
Your fussy, bleary-eyed customers wander in wanting breakfast. They don’t care about you or your business. But I know you care. No one wants to lose customers – or money – with burned toast.
Our easy button selections make sure your toast is perfect.
Do you lose customers because their breakfast isn’t done right the first time? I would like to talk to you about correcting that problem.
To schedule your LIVE demonstration.
Jane Atkinson VP Marketing & Sales
Sample of a Product Elevator Pitch:
Advantage Kitchenware has developed a countertop toaster
that can make toast the way your customers desire –
Light, Medium, and Dark. We’ve taken the guesswork out of the right
toasted levels with our unique buttons. No dials to mess with…
So, You won’t have toast slices ending up in the trash – costing you money!
Restaurants are in business to make money, not throw it away, and Advantage Kitchenware Toasters make Breakfast the way Your Customers want it.
You’ve Got SEO? – Is it Contagious?
By Cynthia Saarie
Silly, it’s not a disease. SEO is Search Engine Optimization. SEO is the abbreviation used by millions to optimize their websites for better traffic and search engines to find their website. Using Keywords and code, meta tags, and HTML to bring the searching public to them.
Millions of times a day people will go to Google or Bing to search for something. Worldwide there is so much data, and yet, these search engines have whittled down an algorithm to find data. That data is stored in different locations around the world and retrieved in a microsecond. So how do companies get their businesses to show up on these search engines?
The average top position given to any field on a Google, Bing or other popular search engines, are calculated by an algorithm. An algorithm is “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.” There are several factors that go into ranking high in the search results, such as how often you write on your pages, and how often you share those pages with sites like Facebook, LinkedIn, etc.
If you want your website to be looked at by others, you must produce content, and often. The content must be dense with interesting and important information, not a lot of fluff. Google has strong policies regarding using high-quality content and may penalize your website if you don’t.
As time has evolved and different practices have come and gone, the thing that really works is using engaging content as a way to draw people to your business. It’s less of a pitch and more about being helpful and educating people. We’re educating people enough to do business with us.
— Brian Clark, founder of Copy-blogger
Here’s an example. You wrote a terrific sermon. You delivered that sermon last Sunday, and it went over big time with your congregation. That’s great! Now blog that Sermon! Blogging is writing about what you are doing. It covers all activities, interests, dreams, desires, and gets people interested in what you are doing, what you are going to do, and how they can do it too! Share that blog on Facebook and other social media. Include your church’s website and the URL. Adding fresh content to your website will help your website to rank higher in the search results and drive traffic to your website.
One sure way to keep your audience’s attention is by providing a video, or a slideshow video presentation on your website. HubSpot reported Video Marketing would play a key role in the optimal placement of pages. By the year 2020, 80% of all business websites will have some sort of video on their front page. That is an important part of today’s advertising dollars well spent. Videos increase click-through sales rates by up to 300%, and most marketers use video content strategy to increase those sales dollars. Marketers that currently use videos plan to increase their video budgets by 65%. That’s a lot of viewers and a lot of expected revenue coming back into that business. Your church is a business.
Another point of interest, pictures. People are visual creatures; God designed eyes to look at interesting things. Add interest to your pages, including videos, and a lot of pictures. Change those pictures often or add new ones. Search engines look at this as keeping content fresh and the website alive. It’s also important to alt tag your images. For any image on your site, the alt tag should describe what’s on it. Screen readers for the blind and visually impaired will read out this text and thus make your image accessible.
Your website’s home page is where you make your first impression. If you don’t have a great page, some may not stick around long enough to read about your church. God is Great, and I know He is… but if you have a so-so, lukewarm first page, many will just move on. It’s important to build out pages that offer different information. Putting all of your information on just your homepage will confuse search engines when they are looking for keyword related content to show a user. These pages can include things like church activities, different ministries available, or Bible studies that are going on. It’s a best practice to have your website set up for conversions. To help convert that traffic into leads, ask for an email address on your website and if they would like to receive your next e-newsletter or to download a free E-book on “Are You Planning a Wedding?” or “How Do I Join Your Church?” (They could buy the book for an upcoming Bible study that’s been planned for Advent.) If you are offering something that requires a financial transaction, PayPal is an excellent resource.
Keywords are an integral part of the content. Great content marketing requires the use of keywords that are relative to the search query of the end user. Google indexes pages that are relative to what people are searching for to show up in the search results. For example, you are hosting a dinner for the community next month that is free. Keywords you could use are free dinner, free-will dinner, dinner for free at church. You get the message. Every possible way of stating that you are having a dinner, at your city and state, and that there is no cost. When a person goes online to see where there is a free dinner, they may put something like, “Where is a Free dinner in Seattle?” into the search engine. These multiple word phrases are called long tail keywords. You may need to include the phrases that someone may search along with short one-word keywords.
48% of 1,200 global digital marketers said on-page SEO is still considered to be the most effective tactic and the most sought-after commodity for getting their websites visited. These case studies have had a few decades to figure all of this out. It’s a trial and error process of what works best for you. What is the most important item to have on the website: keywords, content, videos, pictures, coding, blogging and sharing? The answer is all of them. They all share important SEO information about your webpage to the search engines, which gets people to your website.
How do you start to make an SEO friendly website?
- Who on your staff will be responsible for maintaining the website, updating information, changing pictures and videos, etc.?
- Organize your ideas on individual pages, one idea for one Page.
- Make a budget of how much you can and are willing to spend on your website.
- Do you have merchandise to sell or offer for free? Is there a person who can create merchandise, like e-booklets?
- Make sure there is an email sign up button on each or most of the pages.
- Are you connected to PayPal for accepting payments? Or another form of payment?
- Add pictures. If you need extra pictures, use the copyright free pictures. (pexels.com, freeimages.com, or for a small fee istock.com)
- Pictures that are copyright free can be shared on Pinterest or Facebook. (pinterest.com, facebook.com) You want your readers to share your information.
- Use engaging information that isn’t just filling space. Keep them coming back to see what’s new.
- Try YouTube for information on videos and slideshow videos for your website. People will stick around to watch if you have a great video on your pages. (youtube.com, vimeo.com)
- Put keywords and long tail keywords and phrases in the body of text on your pages. A rule of thumb is to have the keyword used 2-3x for every 300 words.
Many work hard to perfect the pages they post. It’s a trial and error kind of thing. What works for one may not work for another. Title your pages and keep updating your information. Entertain and educate.
Now you have SEO. It’s not a disease; it’s the cure! The cure to getting your business noticed by search engines and the world’s public. God Bless your efforts.
What’s Up? Why Are You Still Awake?
by Cynthia Saarie
It’s three in the morning and you are still awake. What’s up with your mind that you can’t relax and get some much-needed shuteye?
Identify the Problem.
This is the easiest to start, you are awake and know you should be sleeping. The obvious answer may be the hardest to get past. To make matters worse, you have something pressing to accomplish in the morning and need to be at your best. But here you lay awake in bed.
There are Steps You Should Take Before You Attempt to Sleep.
Three days ago, your boss gave you the assignment to be ready to give a presentation on Friday. You had the materials done months ago; your only assignment was to write down what you would say during your part in the presentation. You sat for hours staring at your computer screen. The words you wrote were fine, you didn’t think it would be a horrible presentation, yet you check and re-check the speech.
Problem: Your self-doubt and anxiety.
You are the correct person for this job. You were hired because you had the knowledge and experience to complete tasks set before you on time, and efficiently. You know you are more than capable to do the work, and that it is not beyond you to accomplish, and complete this job. Stop self-doubting your abilities. Easier said than done? Fine. Then let’s review…
- You were the one hired for this job.
- Your boss knows the work you can complete.
- You have the knowledge and the experience in completing this task.
- Your boss knows you will do a good job presenting, or you would not have been asked.
Do not allow yourself to continue to criticize yourself and your abilities. Not everyone can deliver a presentation. If they all were able to do so, someone else could have been asked. Your boss asked you. This boss believes in your ability, you should, too.
Problem: You had a cocktail after dinner.
When you are preparing to give a presentation or any event where you must be at the top of your game, you shouldn’t drink alcohol or caffeine. The American Sleep Association has determined to have one drink before sleeping results in Alpha Brainwave activity. The Alpha brain waves happen when a person is awake. These brain waves are in metabolic break mode, awake, but in the resting phase. They are keeping your mind active. There should only be Delta waves during sleep, the regeneration and restorative phase. Caffeine is a stimulant and should also be avoided. The same could be said for nicotine and sugary sodas.
Solution: You Exercised Today.
You went to the Gym today. That is a great activity any day, but especially on days when getting a good night’s sleep is essential. Exercise uses your excess energy stores and makes your body look forward to resting. People who exert energy during strenuous exercise tend to sleep soundly and for more restorative healing powers. It results in better alertness and feeling like you are on top of your circumstances.
Solution: You had Sex.
As with exercise, sex, where orgasm is achieved, is relaxing at night, but energizing in the morning. The exertion and release of endorphins will bring a sense of calmness and lull you into a deep sleep.
Solution: You Prayed.
Studies have shown that people who have a faith in an almighty power greater than themselves when in meditative prayer or while practicing yoga, will relax and release the tight hold they have on their consciousness and sleep. Having a faith to lean on when there are matters that trouble the mind will find solace and comfort that they are not handling the troubles alone.
The Best Scenario Could Be…
You went to the gym today. You went to your job and ate a good dinner. You had satisfying sex and didn’t drink after dinner. You fell into a deep relaxing sleep and awoke ready to meet that presentation head-on. You delivered a terrific speech and impressed your boss. Very good! Now is the time to celebrate.
Cobalt and Marijuana
The Blockchains are moving,
this time with Blue and Green Cash.
Are You Looking for an Investment for the Future?
The Motley Fool has TWO right Here.
By Cynthia Saarie
The US Dollar currency is dying, and people are scrambling for a place to put their hard-earned dollars. The blockchains of indestructible data are being threatened into extinction. The stock market is moving funds into the cryptocurrencies and bitcoins that are readily available worldwide. Apple knows it, and so does the NY Stock Exchange.
What does this all mean, and how will it affect the everyday stockholders and would be investors?
My name is Cynthia Saarie. I’m a stock evaluator on staff, under the Founders of the Motley Fool Stock Advisor, Tom and David Gardner. I want to tell you about Blue and Green Cash. You will be amazed that very few people know about this, But the ones that DO, don’t want You or anyone else to know. That’s why Tom and David let information like this out only to those that subscribe to The Motley Fool Stock Advisor. We won’t keep news like this concealed.
The Motley Fool Stock Advisor has the Answers.
Warren Buffett is buying more Apple Stock. (NASDAQ: AAPL trading at $186.) Warren’s Berkshire Hathaway, the money giant, is eating more than 5% of the available Apple stock. What does he suspect the trend will be that is changing and leading him to buy more Apple stock? The answer is Blue. A blue rock that can make you more green cash!
Besides Gold, Cobalt is the Metal that is King.
Berkshire Hathaway is purchasing more Apple stock.
Gray-Blue is the color of Cobalt. Warren knows that computers need cobalt for their computer batteries. Apple is in quiet dealings; purchasing companies that mine cobalt. This metal is in very limited quantities and is found in very few areas worldwide. The Democratic Republic of the Congo has the largest supply. Because this country is in an ongoing civil war, mining cobalt there is dangerous. When work stoppages halt production, cobalt prices bolt skyward and could spiral out of control soon. The United States has only 14% of the world’s supply of cobalt, leaving companies like Apple scrambling to secure their supply for the future. Glencore, a Canadian Company, (GLCNF: OTC US) is the largest mining company of our US supply. I believe they will be joining the US NASDAQ soon. Recently, the US steel and aluminum companies have brought in lower trading valuations, making it a great time to buy this stock. The Motley Fool will keep you in touch with this trending metal and the impact it will have on the computer and battery industry markets.
Our Founders, Tom and David Gardner, ensure the data distribution by The Motley Fool is reliable and current. They pride themselves on surpassing the industry standards of information supplied to consumers. The Motley Fool Stock Advisor makes sure the stocks they recommend to You and their subscribers, more than meets expectations. They inspect and dissect companies to explain their reasoning on the recommendations they put forward for investment opportunities. You can be certain the information is accurate and precise.
The Motley Fool recommends buying Glencore.
Village Proposal for Cannabis Growing and Dispensaries.
Sales Email Letter by Cynthia Saarie for AWAI
“Go Green and Make You Lean”
Green? Or is it Orange?
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You need it – Green and LEAN!
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Email Subject Line:
CRAP! One Hour from NOW – Your Boss is Coming to Your House!
75 word – Quick email body…
What can you serve to impress Your Boss?
In your freezer – chicken parts, brussel sprouts, and French-fries.
You’re making fried chicken, cheesy brussel sprouts, and French-fries.
:45 minutes – Sitting on the counter is my Tastebud Bliss Air Fryer 450 degrees – Max Crisp setting.
Chicken parts drenched and into the basket. 15 minutes.
:25 – Brussel sprouts – olive oil and cheese. Spray fries with oil.
4 and 6 minutes.
:05 – The doorbell rings…
“Right in the Heart of Lake George” published in TripAdvisor 2019 by Cynthia Saarie
The Vistas of Lake George in the morning are stunning. The fresh air brushes by you while you sip your coffee and listen to the waves lap the shoreline. The images will last in your mind forever. Voted the cleanest lake in the Country, Lake George is Pristine!
The Lake Motel is right on the Lake. It offers free canoe and kayak use and a large heated in-the-ground pool. The rooms are small but contain everything you need. It’s clean and well maintained.
When we go, we park the car and never move it until we go home. Everything you need to see are steps away from the Motel. After a day of sightseeing, we retire to a comfortable room and spend some time at our outside table chatting or playing cards.
We go in July during the Community Band Festival. Arriving from all parts of NY State and Canada, the talented bands fill the air with wonderful music on Friday and Saturday. We come to Lake George on Thursday and ride on the huge passenger boat, The Lac du St. Sacrament, to a scrumptious meal and Fireworks over the Lake!
The Lake Motel is our perfect spot to be in the action, and all within walking distance. We reserve our rooms before we leave to make sure we’ll be all set before next Summer. The rooms average about $260 a night, including complementary coffee, donuts and fruit for an on-the-go breakfast, as you make your way out for a day of fun.
Just inside the Adirondack Mountain range, Lake George is Definitely a place to experience.
Stayed July 2019 – COVID-19 happened in 2020.
Article Contributing to HARO ‘Help a Reporter Out’
Lake George’s Community Band Festival July 2017
One of the finest music festivals held in NY State each year is the Community Band Festival at Lake George. It’s always held the third weekend of July. Music fills the air in the pristine foothills of the Adirondack Mountains overlooking the clear waters of Lake George.
This year will mark the 14th annual weekend in Shepard Beach Park Amphitheater. At 5 pm on Friday, July 20th, music will reign over the park which overlooks Lake George. This is the largest Community Band Festival in the Eastern US. Concert bands from all over the Northeast and Canada join in celebrating some of the world’s finest music pieces. Broadway show tunes, Patriotic melodies, and music to make you get up and dance. It pours throughout the hamlet of Lake George on that Friday evening and all-day Saturday.
Bring a lounge chair or blanket and park yourself overlooking Lake George while your mind wanders through the wonderful music that has brought people here for fourteen summers. Many of the hotels are within walking distance of the park, and many are just outside of the town on Canada Street. Book early, rooms fill fast for this wonder-filled musical weekend.
One place that I go to year after year is the Lake Motel, right on Canada Street, two blocks from Shepard Beach Park. Rooms run about $260 a night for the Community Band Festival. They have a site right on Lake George. There’s a heated pool and canoes to use on the Lake.
The Lake Motel
380 Canada St
Lake George NY 12845
The Lake Motel also has a Live Webcam overlooking the beautiful Lake George: take a peek here: https://www.lakegeorgelakemotel.com/live-camera/
Scrumptious. Juicy. Vine-ripened.
Fresh Veggies Year-Round!
Fresh lettuce and tomatoes each night…
Come and Get ‘em!
Grow your own veggies indoors with
CounterGrow 12 Hydroponic Gardening System.
‘Look Mom, I picked these for dinner today!’
When kids grow and pick their veggies –
They’re more likely to EAT Them!
12 pods will produce Your choice of Veggies.
Fill the water tanks, set the light and timers, and
Watch ‘em grow!
Gardening made Healthy!
Creating New Ideas and New Opportunities for New York State
by Cynthia Saarie
The Cannabis industry is making waves in NY State. Unfortunately, NYS isn’t known for a long year-round growing season. Therefore, alternative ideas must be tossed about where and how to grow, manufacture, and cultivate the cannabis industry, whether for medical or recreational use. AND, how to set up the correct laws and programs to govern this new industry.
This industry requires robust personnel infrastructure, employment security, and job paycheck reliability for everyone’s future. Jobs that will pay a lot more than minimum wages with the incentives to stay in NY and to keep working for 20 to 30 years with the ability to retire with a nice pension and a strong sense of accomplishment.
Maybe this will stop the solid exodus for the southern states for warmer climates and lower utility bills to compensate for lower wages and higher crime rates down south. New York needs to have something better to offer to keep people here. Most of the high-paying industrial jobs Upstate NY had to provide employees with are gone. This new industry can achieve a planned ground-up approach by looking at what we want the end results to be and working backward. We need visionaries. And we need to keep lawmaker’s minds open to these new ideas and plans so each community doesn’t miss out on their opportunity to grow.
NY State has two natural resources to build upon – water and wind energy. We can utilize our waterways and our rooftops with the wind to create energy to run the operations we will need to grow the cannabis to cultivate – whether it is for medical or recreational use. In addition, we could create more jobs by creating wind turbines.
We have the perfect place to use that wind turbine for our future endeavors in this cannabis industry. We can use vacant strips and regular shopping malls. For example, ‘Destiny USA Mall’ in Syracuse is worth $250 million but owes over $750 million in taxes; most of the anchor stores are gone. Likewise, ‘The Great Northern Mall’ just 15 miles north of Syracuse, is almost vacant and owes millions in back taxes.
Why use malls? Security. Both retailers and dispensaries need secure structures. Malls have very few entrances, sound sprinkler systems, and good lighting—the ideal security situation. Wind turbines attached to these flat roof structures produce the electricity used to light the grow-rooms. They are turning these structures that are eating up unpaid tax dollars into a growing factory.
What am I looking for? I need information from companies that make vertical wind turbines. I need strong wind turbines that will hold up to harsh NY winters and strong winds. They can’t weigh too much. We will need a lot of them on a rooftop. We have 3 to 5 mph winds every day and generally higher. We have a lot of snow. What do you know that can help us? We need to know to make informed decisions on creating a working model for the rest of the State to follow. I need sizes, prices, and delivery times. If you can help me, we need to chat!
Sales Letter by Cynthia Saarie for AWAI
“You Need ONE Unique Way to Make at Least $2500 Every Month – Nick Usborne wants to Share His Secret with You”
Hi there, Rebecca Matter here. Do You Want to Earn More Money?
Of Course, You Do! We All Do!
“Making Dollars Moves Us All Out of Our Flypaper Stuckness!”
“Stuckness?” LOL… I know there’s no such word, it just felt right. And that’s what I’m talking to you about today. What FEELS right. Sometimes, we Have to look outside our Box and Move or we become Stuck in our Complacency!
I’m going to relay a story that was told to me recently by one of Your fellow AWAI students. She’s not a young girl, in fact, she’s 61 years young. She retired after finishing a 30-year career, and found that her pension wasn’t going to bring her the retirement she had always dreamed. She wanted her Dollars to Do More.
Nick taught her One Unique Way to do more, and now he’s sharing it with YOU!
Cynthia didn’t have enough between her pension and her savings to be able to do anything she had envisioned. I’m going to let her spell it out for you, and the
ONE ingenious way Nick helped Her Turn it all Around.
She has graciously allowed AWAI to use her insights for all of the students who found retirement wasn’t all it was cracked up to be. I’m sure you’ll agree…
this is an extremely unique idea whose time has come!
“Hello, my name is Cynthia. I retired two years ago to a very disappointing retirement. After working most of my adult life in the same job, in the same town, I found retirement meant half the income with the same full-time bills.
Something had to change.
That something was me!
I had maxed out my 401K. I bought CD’s and saved something out of every paycheck. I went from just under $5000 a month take home, to less than $2500 a month. I wanted to be able to travel, to re-do my old outdated kitchen. I can’t do either without jeopardizing my savings account. If I live to be 85 years old,
- I’ll be broke.
- What if I need a new car?
- Or a roof repair?
- Or my furnace dies?
I had to come up with something soon,
or I was going to be in some serious doo-doo.”
Does any of this sound familiar to you? If it does, I’ve got some great news for you! Cynthia’s story isn’t much different from millions of citizens around the world. Maybe even your story… You –
Work, work, work,
and then retire and end up – b r o k e. ☹
It’s an unfortunate scenario that happens every day. Cynthia continued her story.
“I had taken AWAI’s
‘Accelerated Program for Six-Figured Copywriting’ a few years ago. I loved that course! I knew I had the talent to write, dabbled in short stories and a few blog articles over the years for neighborhood newspapers.
I finished the course and took the verification test and passed! But life got in the way and I never did anything more with it.
One day, while going through my emails, I came across a letter from AWAI’s Rebecca Matter. She told me about a course that Nick Usborne had put together and I signed up to take it. That one course changed everything!
Ideas I had years ago on a back burner sprang back into my mind. I began jotting down ideas that would bring the money to me!
I was terrified of putting out resumes, or cold calling, or emailing strangers. My writing skills and the training I had from Nick Usborne-
brought those clients to me.
I never imagined it could be so easy!
I realized that this is the answer to my prayers, and will be the answer for a lot of other AWAI students that haven’t found their way into the mainstream marketplace! I decided right then and there, I would share my experience.”
Cynthia was right. Her insights were revolutionary,
and Nick Usborne’s course filled in all the details.
When you think about it, sometimes having a template to work with is all you ever needed to start the process. The key is beginning!
Sometimes a single idea – ‘Sparks a Fire’
A Flood of Ideas coming at You from Every Direction.
Best of all, most of the best ideas are not hers, they will come from You!
This is how Great Ideas are Born!
But I’m getting ahead of myself…
You see, most people are stumped when it comes to great ideas. They’ll see something out there in the marketplace and think,
“Gee, Why didn’t I think of that?
It’s so simple, and yet, so necessary.
How come I can’t come up with those great ideas?”
It isn’t the ideas that aren’t coming to you… it’s the practice of throwing around thoughts in a group of other people. Thoughts that form those great insights come from working in teams of like-minded people in the same boat as you.
These brainstorming sessions trigger ideas and insights.
That’s why there is no ‘I’ in Team!
This is a premise of Nick Usborne’s Copywriting Course. Teaching You how to work with the client, and working with others on the team to come up with the best solution, idea, or insight for a copy project, the “One Big Idea.”
Together, the work gets done and the copy – Spectacular!
How do you get to the realm of idea growth?
How do you get to work with others and the client on a team?
This is where Cynthia’s unique insight comes in…Where Everyone who takes Nick’s Usborne’s Course Learns How to Make $2500, or MORE!
As soon as Next Month! EVERY MONTH!
“I saw where Nick Usborne’s course was taking me. I became so excited! Like the name of my town of Phoenix, I was rising out of the ashes. To think that this course was giving me all the background work right there in reference materials that I could go back to time and time again. I could pick out the next item to draw into my plan! I was so ecstatic.
I felt like I had struck Gold!”
“Not only did Nick teach me all about writing Homepages, placing Keywords and using SEO, but he made sure I understood why. I knew exactly how to say something in the right way to gain the most momentum. He taught me about Auto-Responders and using Funnels, List Building, and I began blogging again.
One of the most essential things Nick said, is how to value your time and to charge an appropriate dollar amount to bring me the income I was seeking. I learned that most copywriters don’t assess the right fees.”
Cynthia is right, again.
Many copywriters under-charge their clients.
Nick works with You and helps get You up to speed on the prices You should be charging. Information found in the reference materials Nick gives You.
Some Prices You Will Be Paid:
ü Homepages (Standard fee range: $450-$4,500)
ü Subscription pages ($450-$4,500)
ü Information pages ($150-$750)
ü Landing pages ($450-$1,000)
ü Page sequences ($750-$5,000)
ü Promotional emails ($250-$3,500)
ü E-newsletters ($250-$2,000)
ü Blogs ($50-$500 per post)
ü Websites ($1,500-$3,500)
ü This is a Small Portion of Writing Pricing. There’s a LOT More!
Who is Nick Usborne?
Nick is a dedicated veteran copywriter. Almost Forty years in Full-time service, and Twenty of these years explicitly devoted to Online Copywriting.
NASDAQ and NYSE: the Stellar Companies that contact Nick to write copy for them know Nick writes to Convert and Sell.
Microsoft – The NY Times – Yahoo – Disney – MSN – The Getty Trust – Wells Fargo Bank – The U.S. Navy – Encyclopedia Britannica – Intuit
Many companies wait Months to book time with him!
Nick is a Direct-Response Copywriter. He wrote copy for the Franklin Mint, TV Guide, Apple, Chrysler, Citibank, and many others. Nick won 15 awards for his direct-response work, both in Europe and North America. All the awards are based on the performance and results of his copywriting prowess.
Nick is a sought-after Speaker, Trainer, and Columnist, with articles published by ClickZ, iMedia Connection, A List Apart, Business 2.0, Marketing Profs, and many more.
He is also the Author of a book on writing for the web, “Net Words: Creating High-Impact Online Copy,” published by McGraw-Hill.
AWAI is very fortunate to have Nick step in with his incredible teaching abilities and ingenuity. His grit and determination
make his AWAI students, Including YOU, Succeed in Web Copywriting.
Companies seek our finely tuned students at AWAI because of this poinenant educator. He’s a real pleasure to work and learn from, one of the very best copywriters in our business.
Look what other AWAI Students have to say about Nick Usborne’s Course:
“I have to tell you, if it weren’t for Nick Usborne, whom I consider the best website copywriter there is, his skill and advice – I would not be writing this today. His words, “Do your best, and execute it perfectly,” along with fear get me up in the morning. In addition, I’m proud to say, I now get paid for it.
Thanks, Nick, for my new life!
AWAI Student, Jane Sanford says:
“I snap out of my panic and answer confidently, “I’ve noticed all of your company pages have more than one column. To be truly effective, we’re going to need to keep this page to one column only…” And I was off to the races.
The Real Business People were listening. They were nodding their heads. They were thinking, “Yes! This woman is smart. She knows what she’s doing. She’s solving our problems. We need to pay her a lot of money and keep her around.”
“Once I opened Nick’s guide, I felt immediate relief. It’s all laid out for you: getting to know your audience, writing for the search engines
(spoiler alert: You write for the search engines
by not writing for the search engines.),
writing a home page, writing a landing page, writing great e-newsletters, writing blogs, writing promotional emails … and much, much more.
Now, every time I take on a new web copywriting assignment, my most fundamental step in the process is to consult Nick’s guide.
You should do the same.
Nick removes the mystique from web copywriting. He writes with love and respect. And answers every question you might have asked, as well as those you never thought to ask. It’s absolutely the most comprehensive web copywriting guide on the market you’re likely to find.”
Lou Wasser – AWAI Web Copywriting 2.0 Graduate
“Nick’s message from the beginning has been, “Writing for the Web is different.” I’ll admit I had no idea how different it was until I bought his program, Copywriting 2.0. But it’s a totally different audience that speaks a totally different language.
The language gap is not something you notice while you’re reading it. But think of how many times you’ve opened a web page hoping to find what you were looking for and said, “No way! I’m not even going to read that!” You could tell within five seconds, and you jumped on the back button.
Crappy writing on the Web is an epidemic because most of the people writing it don’t know what the Web audience needs in order to keep them reading and eventually take action.
If you’re going to write for clients who need online copy (and chances are you will), Copywriting 2.0 covers the entire foundation of fundamentals. It is the best investment I’ve made in my copywriting career.
Being the serial Post-It-Noter that I am, I wanted to create a checklist of all the core concepts and essential procedures to save myself from thumbing through nearly 500 pages of instructions and insights and several hours of video tutorials (did I mention how thorough this program is?)
Several Post-It pads later, I managed to whittle it down to one bulletin board of organized chaos, and I refer to it every time I write something for a website. I can’t stress enough how crucial it is for a copywriter to have the information in Copywriting 2.0.”
Chase Canyon – Online Copywriter
“Web Copywriting 2.0 brought it all together for me. I told Nick about my idea and he told me to ‘RUN’ with it! And I did!
I approached my local mayor and the idea committee for my town. I booked the high school auditorium and made it happen. I had clients and sponsors calling me all day long. I had applications piled up on my desk to go through. I had to pick and choose those that I thought my audience would like to hear the most. It was exhilarating! I was on top of the world. Cynthia, this is ME? Doing all of this? YES!
Not only did I make up the $2500 monthly shortfall, but my idea has now found its way out into the world, and people are following my example and making Big Money. Copywriters Unite!
Taking Web Copywriting 2.0 Changed My Life! Thank YOU, AWAI and Nick Usborne!”
Nick will Show YOU how
You Can make BIG money!
You can earn money as soon as next month. You will have all the tools you’ll need. Nick’s course will give you that boost to make it happen. Cynthia will provide you with her insights, or you can run with one of your own ideas. You’ll have plenty of opportunities to brainstorm together with your group and then with your new-found clients!
One of our dedicated instructors at AWAI had this to say about Nick:
“Nick’s AWAI Web 2.0 Copywriting Program as if it were the ‘Bible’ of website copywriting … which it is.”
— Bob Bly
What’s in the Web Copywriting 2.0 Course?
Four Separate and Focused Sections:
- Section 1: What it means to be a great Online Copywriter
- Section 2: Writing Web pages that Sell
- Section 3: Supplement Your Skills: Writing Emails, E-Newsletters, & Blogs
- Section 4: Million Dollar Copywriting Tips
Additional Materials You’ll Receive in Your Program:
PLUS, NICK HAS BONUS MATERIALS FOR YOU!
You’ll Also Get Up and Running as an Online Copywriter FAST with these Bonus Materials:
- Live Spec Assignments that include Feedback
- Help Choosing a Profitable Web Writing Niche
- Help Putting up a Website that Sells You to Clients in that Niche
- Help Landing Your First Client Within a Few Weeks
- Nick’s Step-by-Step Guide to Working with Clients
- Website Critiques
- Group Coaching
- Nick’s 4-Part Webinar Workshop
- Four Strategies for Increasing the Money You Make from Every Project
- How to Promote Yourself as an Online Copywriter
- How to Discover a Profitable Copywriting Niche That’s Right for You
Plus, Many More Bonus Webinars and Teleconferences …
How Much Do You REALLY Want to Earn Big Money from Writing?
Do Dollars Move You out of Your ‘Stuckness?’
If you have always dreamed of writing for a living, working on different writing projects that will earn you a lot of money, you are in the right place at the right time.
Cynthia told me,
“I now write full-time where ever I want. I joined The Writer’s Life and read my subscription e-newsletter as soon as it hits my inbox! If I’m not traveling to a new city to explain my idea to the mayor and city councils, or the local colleges and high schools, then I’m off to a distant land on another vacation.”
“I’ll relax and enjoy what I envisioned my retirement to be all along. I used to wonder why I didn’t start earlier in my life? But hindsight is 20/20, and I’m only looking forward. Plus, I can now let others know about living the ‘Writer’s Life.’ This way they won’t have to wait until they are in their 60’s! It’s never too late!”
Don’t You think it is time to stop thinking about a better life?
Why waste any more time? If you’re ready,
Join the Web Copywriting 2.0 course and March into Your New Career. Be a Leader – Copywriters are Needed Daily to Produce a Lot of Copy for the Web.
Web Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts. Web Copywriting 2.0 is organized into a well-paced, step-by-step methodical way:
Designed so everyone can understand and follow these simple directions.
AWAI is launching You into Your career with all the knowledge You’ll need.
Web Copywriting 2.0 is divided into four easy to follow sections:
Section 1 – will focus on what it takes to be a successful online copywriter, the “How to’s” of great web copywriting. This section will ground you into a solid foundation. Basics you will need to begin comfortably branching out into writing for companies on the web.
Section 2 – is where you learn Nick’s proven strategies. Creating web pages that sell, mastering web copy, You’ll be ready to command fees of $1,500, $2,000, even $3,000…writing a single 500-750 word web page!
Section 3 – learn how to earn more money writing materials your clients
are going to need, month after month, a constant stream of copy that they can test. Suggesting emails, e-newsletters, and blogs, helping them understand the need to stay in touch with their subscribers and prospects. A branch of assignments bringing YOU to a six-figures income.
Section 4 – Nick’s “million-dollar” tips, techniques, insights for writing
web copy. They will keep coming back to you for MORE. Bringing You Fortune 500 companies that are starving for your copywriting skills.
And what’s more? Videos!
Yes, Nick has Recently Updated this Course!
He has Added 16 Video Training Modules
to Help You Even More!
HOW TO Videos on:
- Learn the different kinds of web pages.
- How YOU will create these pages (watch videos #1, 10, & 13)
- Learn how to make sure search engines like Google will see your client’s website by using the Latest SEO information (watch videos #3, 4, & 7)
- Learn the best ways and times to send emails (watch video #15)
- Learn what format to send emails (watch video #14)
- Use the FREE TOOLS. Help speed up your research (watch videos #5 & 6)
- TWO Modules devoted to Ramping up Your Content to WOW your Clients.
- AND So Much More!
“Paid Me $15,000”
“Nick’s Web Copywriting 2.0 program helped me have the confidence to get an excellent client who
paid me $15,000…”— Leslie Ehrin
There are Bonus Items from Nick!
Nick wants to make entirely sure you are a
Success in your Copywriting Career. $
And to make sure you are, Nick has included some terrific bonuses!
Bonus #1 – Writing Rituals.
In this Guide: Nick gives you a Blueprint Template to follow. Making sure you meet deadlines, getting More Writing Done in less time, Idea Starters to Kick Your Writing into High Gear. Nick breaks it all down into simple, easy to follow steps.
Bonus #2 – Words of Wisdom.
A collection of Nick’s best articles, Nick’s Words of Wisdom. Nick is sharing his trade secrets in the articles he’s written during his 20+-year career as an online copywriter.
These Bonus Items will guide you into the years to come with added insights and a useful collection of reference materials you’ll turn to time and again.
(Almost like having Nick peeking over your shoulder helping you!)
Yours Free for signing up for Web Copywriting 2.0
“Excellent Teaching Skills”
“Nick knows how to write a website that will do what you want it to do. Thanks to his excellent teaching skills, now I can write one too.”
— Mike Minicucci
Nick has Produced an ‘All in One’
Course to Get You Moving.
Helping YOU Find those Golden Nuggets and the Trade Secrets He’s Sharing with You.
“Not only have I been writing emails, sales letters, and promotional postcard mailers, I have started to turn their PowerPoint presentations into webinars, which can be viewed on the Web, and, of course, promoted through various social media and email campaigns that I will be writing for them. Recently I wrote an email for one of their service consultants. He could not get an appointment with a large account he was trying land. The email got him the appointment. Along with the supporting sales documents I created, he did close the sale, one of the largest accounts in his territory.”
— Matthew Troncone
“Taught Me Everything I Needed”
“…I took Nick Usborne’s Web Copywriting 2.0 program last year. At the
time, I knew nothing about Internet marketing or conducting business on the Web. Nick’s Web 2.0 program taught me everything I needed to
establish my business online…”
— Holly Genser
Nick Shares Every Secret He Knows
Secrets that put Nick at the top of the online copywriting world.
These secrets he taught to marketing executives at Microsoft, Yahoo, and Disney, where he charged $1500 per person to learn from Him!
AWAI will not let Nick Charge You $1500!
YOU will not pay $1500, but You Will get the Two Bonus Guides,
“Writing Rituals,” and “Words of Wisdom” from Nick.
Two of the most important books on your shelf of
Copywriting Hacks, Trade Secrets, and Expert Knowledge!
You WILL Get Web Copywriting 2.0 AND the Two Bonus Books
For just $497!
What’s even better is that
Web Copywriting 2.0 is on Sale!
That’s right. Right now, for a VERY Limited Time,
You Can Order Web Copywriting 2.0 on
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Use Code: SAVEDOLLARS
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YOU WILL GET:
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- Information Packed: 16 Video Modules
- Access to all the Live Spec Assignments that include Feedback
- Help Choosing a Profitable Web Writing Niche
- Help Putting up a Website that Sells You to Clients in that Niche
- Help Landing Your First Client Within a Few Weeks
- Nick’s Step-by-Step Guide to Working with Clients
- Website Critiques
- Group Coaching
- Nick’s 4-Part Webinar Workshop
- Four Strategies for Increasing the Money You Make from Every Project
- How to Promote Yourself as an Online Copywriter
- How to Discover a Profitable Copywriting Niche That’s Right for You
Plus, Many More Bonus Webinars and Teleconferences … AND:
- Bonus #1 – “Writing Rituals”
- Bonus #2 – “Words of Wisdom
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“Moving Forward in a Church Gone Sideways”
By Cynthia Saarie
Ask anyone if their attendance is up or down at Church, and this is what they’ll say… “UP!”
But is it really? Stick with me a minute, and we will determine the Truth.
If nothing else – the pandemic has taught us one crucial thing…
WE NEED EACH OTHER.
Humans, and especially the children and the elderly, need interaction. Human contact. It is as necessary as the air we breathe.
When schools, churches, gyms, jobs, and social organizations closed at the beginning of March 2020, our world stood sideways. We strained to see what was going on, what would happen, and what we could do to bring things back to normal; NOW…
It never happened.
As devastating news came around with the deaths of so many, hope was waning.
For the next year and a half – it was like the apocalypse happened, or a strange version of Y2K…
The world didn’t stand still, but we did.
We stood in our homes and wondered if we would be allowed to go back to work, school, and church? And then the next question, When?
Thank God for technology!
In February 2020, our church was informed our Pastor was moving to another church to a full-time position. This is not uncommon with the United Methodist Church system of doing things. Pastors are moved from church to church throughout their careers. These days, it is very unusual for a pastor to remain in the same church for 10 – 20 years.
Then our church doors closed on March 10th, the night of our Bible study at church.
What about Easter coming up soon? We were in the middle of our Lenten Study. Our community hosts five different denominational churches for a weekly Ecumenical Lenten luncheon each week. We had the first luncheon in March, then we all closed.
And what about our Pastor that was leaving?
There weren’t going to be any farewell parties or a commissioning service to say goodbye. Nor were we able to plan a welcoming service for the incoming Pastor at the beginning of July.
As a Lay Minister in our church, I took things I could do into consideration and found an amicable solution for both pastors.
I do videos!
I called every congregation member and asked if I could come to video them on my phone for a farewell video to give to Pastor? I told them I would piece together a video for our outgoing Pastor that we loved for four years and one for the incoming Pastor we had yet to meet.
Of course, no one had been vaccinated yet; it hadn’t been developed. So, I met everyone outside on their stoop, porch, or sidewalk to video them.
We hadn’t gotten masks yet; it was still so new to us. So, we safe-distanced and chatted.
I first asked each person I videoed their name and asked them to say something to the Pastor leaving us. They all knew him quite well. He and his new wife married the year before, who had been very active in our church. We were all very sad to see them go.
I asked them if they had a special memory or instance when something happened they wanted to make sure he remembered. Some were very funny, and I knew I’d have a lot of editing to do! But not too much. It was very emotional listening to the different stories.
Then, after I videoed the current Pastor’s message from each person, I asked them to say some words of welcome. Tell him a little bit about themselves and what they hoped to see with our new Pastor. It was very insightful. Lots of ideas.
Each evening for almost the entire month of May and part of June, I videoed our congregation.
Our Pastor, meanwhile, videoed a message onto YouTube each week for us to watch. But it wasn’t the same. No organ music, no hymns to sing. But it was something.
We gathered a car parade and went to his house and waved, tooted car horns, stopped, and tossed a bag of goodies, presents, and balloons to him on his lawn. He and his wife waved back.
Inside the bag, I enclosed a card with the flash drive of the video I made. I also posted it on our YouTube church channel for others to see.
There were tears and shouts of goodbye out car windows as we waved and drove away.
Our church stood empty at the end of June, waiting for our new Pastor to come in.
I had pre-sent the flash drive to him with the “Welcome” video. I also posted it on our church’s YouTube for everyone to see.
Our new Pastor and his wife, and three children came without any fanfare. He was a military chaplain in the National Guard and let his two laity pastors, me, and one another woman know – we would also be helping by leading our church every month or two for a Sunday while he was away with the ARMY.
We never got to meet his family. Instead, they were sequestered back home, keeping them safe from the pandemic.
While he was in town, the Pastor videoed the church service from our office or church pulpit each week and then sent it to me to edit the hymns that the organist and I recorded.
I came to church every week and met up with our church organist. I videoed the songs we would be incorporating into the service each week, with her playing and me singing.
When I put them together in a PowerPoint deck and processed the whole thing, I’d send a copy to our new Pastor and post it on YouTube, our church website, and our Facebook page.
A lot of work, but we did what we could to keep the church going.
Our church website now had an online giving platform that I oversaw, with the deposits and recording of each congregant’s monetary tithe or gift. Some still mailed it into the church office, so I would take care of the bank deposits and upload the information on our two flash drives.
I mentioned to Pastor, our gifts have gone up. Word was getting out that they could watch church online and wanted to send in an offering.
We even received an offering from someone out west; none of us knew that person. However, they came across our church’s Facebook page, watched the video, and decided to place an offering online. Since we started videoing our church service and putting it on YouTube, our website, and our Church’s Facebook page, donations have increased.
The hits on our website reported between 25 – 49 people watch our video each week. With as many as 140 in the week for Easter.
We were impressed and realized how much all people need “Church.”
So, has church attendance increased? Yes, and it’s different.
We have about a quarter of the people that used to come to church sitting in the pews now. They’re wearing their masks with hands sanitized, safe distanced, and remaining seated until it’s time to go. And the rest?… they’re online. So, it’s hybrid Church time!
People still join us live and in-person, and others join us live online or watch the videos later on in the day or week.
They make regular tithes and offerings by going online to our website or mailing a check into the church office. Others place their envelope on the plate by the door before they leave.
We’ve been careful to sanitize surfaces and other areas.
We broadcast our weekly PowerPoint on the wall behind the Pastor for everyone in the church and online live to see. The video service is posted afterward.
It’s different, but it is the interaction we need. We need to feel the camaraderie of being a Church Family, of worshipping God in “Togetherness.”
I think God is happy we’re doing what we can to be a part of His Church Family.
These poems use the ABCB rhyme scheme. The ending words of lines two (B) and four (B) rhyme with each other. They are assigned the same letter (B) because they are “related” through rhyme. While the end words in lines one (A) and three (C) do not rhyme with each other and are therefore assigned different letters.
Duotrain is a form invented by Bhaskar Datta of Allpoetry
It is a four stanza poem
It has no metric requirement
but each stanza alternates between 8 and six syllable lines. (8/6/8/6)
Each Stanza is required to begin with the same character of the alphabet.]
By Cynthia Saarie
The sun was warm this shortened day
Our winter not far off
Reminding smells of falls decay
Plays in a roadside trough.
Then saw the widening road ahead
And next to it – a path.
Debating which to follow through
Sat down and did the math.
The time allowed to walk today
The hours it would take.
I rested longer than I should
Time wasted in suns wake.
The listing winds brushed through the trees,
The leaves in scattered rows.
I wrapped my arms around my knees
Eyes resting while I dozed.
Tread rustling bushes to my left
With what my ears provide.
I rose up quickly. Startled saw –
A deer with antlers wide.
Though surprise registered on both
We now stood – hoof to toe.
I turned around and ran away
From path and widening road.
Month of March 2021.
I have a lesson with a word that always sounds like how a child says part of their alphabet…LMNOP But, really, it’s called: Onomatopoeia.
These poems use words that make a sound in your mind. Like “POP” – you
imagine a popping sound. Or “SLURP” – you can hear in your mind the sound of
someone sucking in their liquidy food. It produces images and sounds all in your
mind. You “HEAR” the word. Advertisers have used it for years, as in: “Plop,
Plop, Fizz, Fizz, Oh what a relief it is!” You remember that sound those large
disks make in the glass when you drop them into the water. The cartoon above
is similar to Onomatopoeia poetry as the wording creates a cringe in your
thoughts of sitting on the john for bouts of… well, you get the idea.
Edgar Allan Poe was a master of onomatopoeia. Here is an excerpt from
1845’s “The Raven”:
- While I nodded, nearly napping, suddenly there came a tapping, As of some
one gently rapping, rapping at my chamber door. “’Tis some visitor,” I muttered,
“tapping at my chamber door— Only this and nothing more.”
The use of words that are similar, rapping, tapping, napping. They make a
reader lulled into a rhythm like on a see-saw…up, and down, and up, and down.
it makes, you ride, the ride.
Onomatopoeia poetry is used in a lot of children’s books and comic books, as
you can imagine why. Here is my offering for March. There is not pattern or
meter in the poems. Words have to paint a picture in your thoughts. It’s a fun
poem to write and I encourage you to give this type of poetry a try.
By Cynthia Saarie
ThaWhumpp – came down the tree
As it toppled in the woods
It rolled and lollygagged its way
Until ending by the brook
Gave up its roll and blending sway
Within the mudflats shook
The winds that blew that finished blow
The babbles of bubbling waters
Brought all the endings to that day
And entered darkness broader.
Did you hear the picture I painted in your mind?
[A Japanese Poetry Lesson
This month I’m trying a Japanese form of Poetry called Kouta.
Kouta poems have two forms in 4 stanzas (lines in a poem)
These forms are either 7775 or 7575 (syllables in each line)
and I’ll give you two examples for you to follow. There are no other rules.
I asked my daughter-in-law for a word to start my thinking process.
This month she was looking at her Christmas tree and said ‘Ornaments.’]
Christmas Tree Ornaments
by Cynthia Saarie (7775)
Gazing outside my windows
The snow falling on the ground
The Christmas tree now sparkles
Gazing outside my windows
Snow is on the ground
The Christmas tree now sparkles
Which do You prefer? Do you have poetry forms you’d like me to explore?
Please let me know!
This last original poem has traveled extensively through our USA prison system. I hope it continues. https://youtu.be/P3MADHnO5JMhttps://youtu.be/P3MADHnO5JM
It’s been asked…if you were arrested today,
would there be enough evidence to prove
you were saved by your belief in the
cleansing grace of Jesus?
Could you be convicted?
by Cynthia Saarie
Before the court I stood alone
Hands bound behind
Lost and alone
The papers said I am the one
I’ve been arrested
My Judge just threw the gavel down
He saw my life
But in His frown
He struck my sin and pounded loud
You Are Convicted
You nailed my pride upon a tree
You broke my stride
So now I see
That as alone as I may be
I was convicted
He yelled and Heaven opened wide
And there He stood me by His side
I Am Convicted
A wondrous smile a Heavenly bleed
He waved His hand
I felt strife leave
His blood had washed my former life
I’m a new person
My wildest dreams could I believe
So I can be
Convicted for Eternity
Jesus my Savior
The world can see I ask you now
If you stood here
Would your knee bow
Throughout the world your evidence
That He’s your Savior
Would the Judge be convinced and say
Your faith does show
You know the way
To bow a knee before Him pray
Are You Convicted?
Cynthia JE Saarie B2B Copywriter for business
Businesses know everyone is online. Malls and stores didn't reopen after people became vaccinated because they found it's cheaper to remain online. No overhead, no insurances, or upkeep.
I can't say I blame them; business is business.
But along with more businesses online - comes the responsibility of keeping customers engaged. Your sales teams need the tools to get the job done.
I write B2B Sales Enablement and Direct Response copy. Tools to keep your monetary lines open.
I'll study your business, putting together a toolbox of items your team will need to stay in the hunt for those online dollars.
What do you need?
Touchpoints Have Risen!
Since the pandemic started, businesses have found - to make one sale; you need to write 27 different touchpoints… pain points for your reader, and solutions from your company. It’s up now from a few years ago – pre-pandemic - when it was only 17 touchpoints. Then you could get away with a few well-written emails, a coupon ad, and a nice freebie.
Companies having only one product, 27 articles, blogs, advertisements -are probably doable on their own. But what if the company has 20 different products, or 100, etc.? Or they aren't familiar with all of the necessary ways to write those 27 copy pieces... Then what?
27 x products? = a lot of copywriting! And headaches for a sales team.
Now you see how important it is to have an experienced copywriter.
When you need quality copy for your sales team, you need to turn to someone who knows what they’re doing.
Your Business needs a Copywriter who knows how to write –
- Cold emails to gain new customers
- Warm emails to reactivate previous customers
- PDF’s and Ebooks to give away – by enticing email address sign-up onto your list
- Articles showcasing your products
- Descriptions of each product for your brochures and catalogs
- Do you mail magalogs or brochures? You need a new back and front cover copy
- Split test those new covers to see what is working and what isn’t
- Battle cards for your sales teams
- Call scripts for your call center
- Interchangeable PowerPoint Slide Decks for presentations
- Updated copy for your social media, websites, and company pages
- What about videos or someone to keep your CRM moving forward?
- Do all your people use a quick elevator pitch to tell those who ask about your company?
- Who writes your newsletters?
If any of the above makes you wonder if you are being left behind on the Internet of Business…
We need to chat.
My contact page has a link to block some time to brainstorm ideas. Or send me an email with times working for you.
I have a PDF you can download. It will have you thinking about what we will be discussing. Use this link to bring you there now… https://CynthiaSaarie.com/Contact/
Please look around and check out some of my samples and schedule a block of time to chat.
If you want to stay ahead in this media circus, you need help. I’m here to help.
My focus is on how Businesses speak to each other, but I also enjoy the B2C forums. 😊 Writing to a customer is fun!
It’s how to get business done.
Come look at some of what I can do for your company. 😊
Copywriter, Videographer, Voiceover, Lay Minister
Jul 1989 – Present: ForevermoreOnline LLC - Copywriting Services
I am an all-around copywriter, ready to jump in with my ideas and copy to make things exciting - where work gets done in your company.
I began as a writer, and my book won an award. I studied Copywriting at American Writers and Artists Institute. (AWAI) I am still a perpetual student of new trends and forms of copy that help businesses.
Side jobs all through the years as a vocalist and voiceover artist. I noticed I wrote better commercials than I was recording. I had to understand what they were not doing right and improve upon it.
I have always been very involved with my church and began taking classes leading to my certification as a Lay Minister. I sub for pastors out sick or on vacation. I maintain my own church’s website - I developed -along with the Facebook page.
I designed and implemented my website and four more for affiliate marketing. I'm well versed in developing WordPress sites. Each week I write a PowerPoint presentation for our church service, record and edit the video, and upload it to YouTube, our website, and Facebook page. I also make short videos for social media postings.
My central theme - writing copy that brings people together. Whether businesses speaking to other companies in company sales copy - or people chatting one on one ... I love the written and spoken word. Writing persuasive copy leads a person to do what the company conveys. It's motivational and exciting!
Sales and Service Senior Clerk
Jan 1987 - Jan 2017 USPS
I moved the mail, sorted packages, newspapers, and sold Postal stamps and products. I did it all during my thirty years with the same office in Phoenix, NY’s US Postal Service.
I filled in for the Postmaster when not there. I sorted, reported, and updated all the files of Post Office box recipients, bulk mail license holders, and second-class news/magazine mailers.
I did the hard copy on all second-class newspapers before there were computers. Then, I set up and trained every clerk on the computers when they went from 8" floppy disks - to the rigid 3" disks, then to the online access—formatting and reformatting up to seventeen disks each night.
Responsible for consistent safety maintenance and security of stamp stock, money, and the building.
The global movement of the Postal Service through three decades of computer software and development. Some of the most poignant times of Postal history and moving into the digital age.
Aug 2016 – Present: American Writers and Artists Institute
Copywriting Mastery in:
- Sales Letters, including VSL’s, Long and Short Form
- Video and Commercial Script Writing
- Sales Enablement Tools for Business
- Direct Response Copy
- Emails, including Newsletters
Sep 2014 – Present: The United Methodist Church
Nov 2015 - Mar 2016 Voice Coaches of Albany, NY
Accelerated Associates degree in the travel industry
Sep 1976 - May 1977 Boyd Technical College
Boondoggles and Under-the-Covers Sexcapades
by Cynthia Saarie
Does anyone remember boondoggle? It was colored flat plastic string I wove into cool designs and key chains. They had very little intrinsic value…but served a purpose.
At Your Service
If you liked my storytelling...(or lying depending on how you read it!)
Osteo Bone Builders in Phoenix, NY
My name is Cynthia Saarie, I’m a three-year instructor at the Phoenix, NY, Town Offices. We meet twice a week from 9:45 AM to 11 AM on Tuesdays and Thursdays.
Normally, we would be an hour-long class, but we come early enough to get our chairs ready with our weights and have a moment or two to chat with the others in our group before class begins.
There are four instructors in our group, but one has been under the weather, so three of us spell each other off and each take a few exercises during the class.
When COVID barged in on us in February 2020, we had to suspend our meetings and didn’t start up again until the Spring of 2021. Many of us have weights at home to use and tried to stay busy working with them, but after a while, we all pretty much stopped working out.
We certainly felt it when we started up again.
We started out with two pounds on each leg and one or two pounds in each hand. We were easy on ourselves, doing up to six reps before moving on to the next exercise. Those sessions were short with only half our exercises, but each month we increased our reps by two and by December we are doing the full 12 reps of each exercise. We plan on everyone getting an extra pound in our leg weights in January and adding a pound to our hand weights. We’ll be back to starting with six reps again with our legs and putting our hand weights down after six reps and finishing the other six without any weights.
We know it is a slow process - but will get us there, eventually.
In December, I got my new Osteo t-shirt when Erin stopped by to check us out and dropped it off for me. I told her that two of us were over a year overdue for our recertification course. Erin mentioned that there wasn’t a spot to bring that many together for a class. I asked her about considering using the Town building where we meet. Our court room where we hold class each week is registered for 150 people and there is plenty of parking.
Why not? She’s looking into it for all of us. I’m sure since so much time has gone by there are many that are overdue now. Hopefully Erin and RSVP will have good news for us soon.
If you are not a part of an Osteo Bone Building class, I suggest you think about joining. We pay $.50 cents a class and have a very exhausting but rewarding time together.
Every day you can easily get up out of bed, dress yourself, take care of cleaning up and bathroom situations on your own is a day more you don’t need to be in assisted or nursing care. Those are good days. Osteo Bone Building is a medically proven way to keep your joints, muscles, and limbs moving. When you are keeping yourself strong, you’re not worrying about falling down and breaking bones.
We want everyone to have a Strong and Healthy New Year 2022. Consider joining a local group. They’re all over the Oswego County area and Nationwide.
You’ll be sore, but glad you joined. Happy Holidays and a bright 2022!
Cynthia Saarie, Phoenix Instructor
Cabbies – You Got It Right!
By Cynthia Saarie
I love cab drivers. (aka - Uber drivers for the solopreneurs…)
And so, you know for sure - I love Cabbies!
Bus Drivers are right up there, too.
Every place I’ve lived, I make it a practice to ride somewhere in a cab.
Cabbies know things.
Cabbies know the best places to…
- to eat
- go to the movies
- where to find the best apartments
Cabbies are a link to the new community you have moved into.
A wealth of new info for the asking.
But so many never ask any questions.
They ride in silence in the back.
Be brave! Speak up! Ask!!
And me… being the nosey person with a million questions…I ask.
I love new places and communities.
When I was a younger woman I moved around a lot.
Because I could.
In one year, when I was nineteen, I lived in five different states and had thirteen different jobs.
More like, why not?
How did it happen?
I went to a trade school in Pittsburgh, PA.
I wanted to be a stewardess.
Mistake number one. Some trade schools are better than others.
Three days before I graduated, I found out that I was an inch too short to be a steward on a plane.
This was long before the Equal Rights amendments passed. They could discriminate on height – age – weight – race - well… you know…
Companies discriminated against everything back in the 70s.
BUT the trade school instructors told me I was qualified and trained to become a travel agent or a reservationist. Oh, yay.
Neither which I wanted.
I worked in several cities as a travel agent making minimum wage and no benefits.
I wouldn’t qualify for ‘Fam’ trips for the next few years.
Fam trips were ‘Familiarization Trips’ where you got discounted hotels and travel.
I never earned enough money to take off time to go anywhere.
I decided to go visit my friend in New Jersey.
Lynn lived in the dorm room next to mine.
I figured I would visit her and have better luck with work in the “Tri-State” area… That area is in-between NYC, Upper NJ, and Connecticut.
Mistake number two.
When I pulled up in front of Lynn’s house, well - her parent’s house,
Lynn came out the door and told me to leave my car parked in the street.
I jumped into her car.
She had an interview nearby and said they’ll interview me as well.
The interview didn’t happen for me.
When we got back - my car was gone.
Now I’ll admit it wasn’t a great car. In fact, it was a 1967 Chevy.
It would be worth something now but not then. It was a piece of…
It was mine, and it got me where I needed to go.
And now it was gone.
Someone crashed into my car while parked out front.
I moved into Lynn’s parent’s basement with the spiders.
Lynn lived far enough away from “The City” (NYC) that I couldn’t get a job without traveling an hour away to the three major airports.
I did manage to get a job one town over at a Golf and Country Club.
I became their newest waitress.
I had to take a cab or bus there and pay with my earned tips.
It was a classy place. Million-dollar incomes were golfing and smoking cigars.
I had never been around such high-end customers.
HINT: Don’t work around those that earn a lot. They’re terrible tippers.
Since the customers all had accounts there, they only had to sign their names to the bills they racked up.
And add in a tip if they felt so inclined. But unfortunately, most were not very motivated to do so.
Our tips came in our paychecks at the end of the week. Taxes were also assessed onto our earned tips.
The hourly pay was bad at $1.45 an hour plus tips. No benefits.
Most days I walked the four miles to and from the country club.
Luckily it was summer.
Mistake number three.
Watch whom you choose to date.
I started dating an underling chef, not the head honcho, but one of the up and comers.
Tall - dark - and handsome.
Todd was bubbly with a terrific personality and a graduate degree from the Culinary Institute of America in New Haven, Connecticut.
He had lovely dimples and a killer smile.
But he liked to drink. A lot.
It seems to be a quirk of many chefs and kitchen personnel.
They swear a lot while making fine cuisine and drink a lot between orders.
There were a few perks.
One nice perk was the free lunch or dinner we were given when working that shift.
We chose a free hamburger or soup and salad for lunch.
Or a fillet of sole or chicken breast grilled for dinner - along with a salad.
We served our high-end customers with elite French table service.
Our Maître D would seat our honored guests and a Sommelier would produce different bottles of wine tableside.
We tag-teamed for serving. First, one in the back gets the food ready for the front to serve.
We had busboys and a man at the piano playing ballads during dinner.
All very fancy and the cuisine tasted superb.
Mistake number four.
There are a lot of underhanded and evil people out there.
Two of them were the head chef and the country club manager.
One evening after our shift ended, Todd was getting finished up in the kitchen before he was going to take me back to Lynn’s house.
Todd also lived at home, so there was none of that hanky-panky going on… in case you were wondering.
We were almost out the door when there was a loud yell.
We saw the manager and head chef loading a frozen side of beef and cases of fine wines and whiskey into the manager’s minivan.
Then they saw us. I saw the manager pull out his hand gun.
Organized crime is nothing to mess around with. I ran.
I left that night and went to Connecticut.
Bus drivers are cool guys, especially those who drive at night through the towns and cities to other states.
I asked the bus driver if he knew anyone in Connecticut who would rent me a room?
It so happened that he did…He was from New Haven and was headed home.
An older woman named Helen Chard, and I mean ancient. Like about 80.
Hey, I was 19. Everyone older than 50 was really old.
Helen lived alone in a one-bedroom apartment on Howard Avenue in New Haven.
Howard Avenue. The main drag through the city to the Yale-New Haven Hospital.
I have to laugh because we say AVE. in Central New York around the Syracuse area. Not Avenue.
But everyone in New Haven said Avenue in long drawn-out three syllables.
My bus driver called Helen at about 11 PM on his way back to his city.
“Sure, come on over and drop her off.”
The big Greyhound bus stopped in front of the old house on one of the busiest streets in the city.
Helen rented me a couch for $20 a week.
I supplied her with groceries for the two of us when I went to work at a restaurant called ‘The Ship’s Wheel’ one town over in Milford.
I wonder if that restaurant is still there…
Well, probably not, considering it was 45 years ago!
I looked it up on Google, and it showed an old matchbook cover for sale on eBay.
Huh. Go figure.
My cabbie found me that job.
I asked him where the best restaurant was, and that is where he went.
The tips were good there. I saved enough to take a Greyhound bus back home to Syracuse two days before Christmas.
Bus riders beware. You may have an adventure!
After saying goodbye to Helen and having my favorite cabbie bring me over to the Greyhound bus station - I curled up in the back of the bus and got ready for the long ride back to Upstate, NY.
I had no food or snacks with me. The bus driver kindly put my two large boxes under the bus and climbed aboard.
There were two young guys, two seats forward and across the aisle from me.
They were having a good laugh.
“College kids,” I thought.
One of them noticed me and asked if I wanted something to drink?
Red flags should have gone up all over the place but didn’t.
They had large paper cups - filled one with something and passed it back to me.
Jack Daniels and Coke. Lots of both.
In fact, they had two bottles of Jack and three 64-ounce bottles of Coke with them for their shorter trip from Yale University in New Haven to Springfield, Massachusetts.
They planned on a very well-lubricated trip.
One I remember had the name of Ray Yutz, or something like that.
Ray convinced a very drunk me to get off the bus with them and spend the night with his family.
They were done with school for the holiday season, and he lived at home in-between semesters.
Yup, I did it. I got off the bus.
My bus driver shook his head and laughed, put my two large boxes into a storage bin at the Springfield station, and waved goodbye.
He might not think too much of my decision, but he didn’t think I was in trouble either. I gave him a wink, a hug, and told him my name.
Just in case…
The Goon Squad really exists.
Ray and his friend, I think his name was Ben, called over a cabbie that was parked out in front of the bus station.
I told the cabbie my name as we were piling into the cab.
I told him I was going with these two drunk guys to Ray’s house, and Ray gave him the address.
I love cabbies.
He asked I was going to go with - them?
Yup. I was.
He laughed and wrote down my name next to the address he would take us to.
Ray’s family met us outside the family home. Not a bad-looking place.
Mom and Dad and two younger brothers and FIVE giant sisters.
Each sister looked likely to weigh well over 350 pounds.
Ray said, “Don’t mind them. They are the Goon Squad.
They’re going to cook us one heck of a great dinner, then you can crash.”
My Dad will take you back to the bus station in the morning.
The Goons can cook!
These girls may be heavy - but full of life and funny.
Ray’s parents were not surprised when he brought home friends and wanted them to feed and house them for the night.
Ray told me there are thirteen kids in in his family.
His parents were very busy in their younger years.
I explained over dinner what I was doing and why I was heading back to Syracuse.
Some people just love meeting others and hearing new stories.
That was Ray and his crazy family. I wished I wasn’t so drunk so I could have remembered more.
I chalk it up to the Jack Daniels and the Christmas season.
Ray’s Dad - the Cabbie.
I washed up in the bathroom in the morning.
When I came downstairs, the dining room table was full of breakfast foods.
Ray and Ben were there, along with the rest of Ray’s family.
Everyone ‘Hello-ed’ me as I entered the room. Ray offered me a chair next to him. He gave me a quick smooch on my cheek, and I blushed.
Right in front of his parents? OMG.
“Where was I sleeping?” I asked Ray quietly. Not sure of my night behavior.
“You were sleeping next to Beth.” That was his response.
Ray’s Mom smiled and passed me a batch of biscuits. Beth passed the butter.
I watched Ray’s Dad get up from the table and announce that it would be time to go in fifteen minutes.
Ray helped me with my coat. Then, he walked me out to his Dad’s cab!
Next Stop… Springfield’s Bus Station.
Ray’s Dad opened the back door for me, and Ray helped me into the cab.
While his Dad walked around to his door, Ray bent over and gave me a kiss goodbye and slipped me a note with his name and how to contact him.
His Dad, the cabbie, drove me to the bus station and turned around, waving away my trying to pay him for the ride.
“Nope. You made my boy really happy. Merry Christmas to you and a safe ride home.”
And away he drove.
I love cabbies.
Bus to Syracuse.
Back in the station, I gathered my two huge boxes and made my way over to the bus pulling into the station.
I only had to pay a $5 delayed trip, and the note Ray handed me had a $20 bill tucked inside.
I had paid for the correction and purchased a few snacks at the shop before getting on that next bus.
This time I sat up front and chatted with the bus driver all the way back to Syracuse.
Chuck was funny, polite, and way away from Brooklyn, where he called home.
We shared some Pringles and stories.
Chuck helped me get my boxes out from under his bus onto a cart that I could roll to the cabs out front.
It was a great Christmas Eve and a memorable Christmas season.
The snow was deep back home. So, my cabbie and I sang Christmas carols.
I love my cabbies and bus drivers.
Somehow the ones that work so hard keeping track of wayward children like me, are the best people in the world.
More Coming Soon.