What is the core of your business?
I am a copywriter that specializes in B2B copywriting for Business to Business Copy, and B2C copywriting for Businesses that sell products and services to Consumers. White Papers, Sales Enablement Tools, Direct Sales Response copy including Sales Letters and Email campaigns. Do you need Commercial Scripts for Video/PowerPoint Presentations/Radio/TV/Online Webinars, and Podcasts? I write B2B, B2C, white papers, e-booklets, case studies, articles, press releases, newsletters, but specialize in scripts for videos and commercial content.
I write in both Christian/Religious and General areas of copy.
I am a sole freelance proprietor. I have my office in my home. I am fully functional on my computer with Office/Word, Excel, Google Docs, or PDF documents. I have a home studio for voice recordings and mail voiceovers in mp3 or wav formats, videos as an mp4.
What IS a Commercial & Video Script Copywriter?
When you watch a video, hear a commercial on the radio or tv, or read a billboard; these are scripted directions and text thatpack a punch. Videos use Commercial Scriptwriters to build the text needed to promote products or inform audiences. They usually are short and get quickly to the point forms of copy that directs a video, or a voiceover artist, or you’ll read on a broadcasted ad or billboard. When you only have a few seconds to grab a customer’s attention you need a professional script to move the action along.
Why would Your Business choose Cynthia over other competition?
When people speak to me over the phone or meet me in person, they hear the hope and the smile I wear on my face. I am the proverbial optimist in a society that truly needs hope. When a person reads my copy or hears the script copy in a commercial, they fully understand what it is that I set out to convey.
I am not sending out a ace card to overtake my competitors. I work side by side with them and refer to them when I am unable to perform a project due to a lack of my ability in a certain area, or from some time constraints I may have. I won’t take on a project if I can’t give it 110%.
My bond with God requires honesty and integrity. I honor that bond.
What is your USP - unique selling proposition?
I am not a young woman who is fresh out into the world. I have lived and am living a life of excitement and adventure. I have traveled extensively, and I’ve lived in many different life circumstances. I have been married for thirty+ years, and I’m the mother of a successful son who is happily married to a wonderful woman. I have had very hard and trying times, and an easy and comfortable life.
As a writer, I am capable of putting all of my life’s experiences into the persona of another person and write to them. I’m an easy-going conversationalist, writing from my own experience. I know firsthand of the dregs of society, and the lives of the rich and famous.
This is my unique selling proposition, my ability to express what a company is selling or needing and bring it to life in the copy I write. People will identify with my words, because they see themselves, and what they did, or how they reacted. My words live in their minds, and I walk them through the steps to purchase.
A young person who is just beginning their journey in life can only suppose what people did or imagine how they’ll react. I first lived it myself, so I can write from my own experience, and how to overcome the bad, and make it the best.
Any other information you would like to share?
People fascinate me. The way they operate in our world today determines whether or not I will have a working relationship with them. If they are hardworking, upright with mankind in mind, and not out in business to rip people off, then I am game to do my best and give my best work to them. I like people that take a genuine interest in others, whether employees or persons on the grocery line. The way those people respond to and with others says a lot about that person. Those that are concerned with the world and the situations we live in daily, and choose to make something better for others as well as themselves: Those are the ones I find myself drawn to and have the most in common with. The ones that hear the music in the air when they walk outside and see the beauty in something as simple as a leaf or blade of grass. I look to see where God touches the hearts of His people and find the good and glory in it. I like to see a person smile back at me when I smile at them. I like to see people truly enjoying life and all it offers. The people that are grateful for being alive and trying hard to make their life and everyone’s life around them even better. Those are the people I call kindred spirits. Those are the ones that make life better for everyone. Those would be my perfect clients, the ones I call a friend.